A brand new study by gambling.com has revealed the top staycation locations where Brits are spending the most amount of money.
Since the easing of lockdown restrictions and the slow return of normality, people are beginning to venture back out into the world and are spending more money than ever, helping to get the economy back on its feet. However, some regions of the UK are thriving more than others. With everything still up in arms with traffic-light systems, there’s been an evident increase in Brits swapping flight tickets for petrol money.
Retail and recreation have seen a massive spike in activity in certain regions of the UK, especially in places that are able to facilitate us Brits with a much-needed staycation.
Therefore, by using community mobility reports, this study is able to look at where in the UK people are spending the most money within the retail and leisure industries and conclude the staycation locations raking the most amount of money, with 7 Lincolnshire spots included.
East Lindsey score the highest, whilst Lincoln score last for retail spending
According to the data, it’s East Lindsey that is performing the best when it comes to people spending on retail and spending in parks. The data shows that East Lindsey has had a HUGE 79% increase in retail spends, whether that’s in restaurants, cafés, shopping centres, museums, libraries and cinemas. They have also seen a huge 354% increase in park spends since pre-pandemic levels, this is showing that 354% more money is being spent in East Lindsey, whether that’s places like public beaches, marinas, dog parks, plazas and public gardens.
Places such as Fantasy Island, Seal Sanctuary Skegness, Pleasure Beach, Skegness Aquarium have seen a huge increase in spends since pre-pandemic levels, especially in the summer months, with probably most of the spending coming in here, especially from its bars, restaurants, cinemas and its attractions.
West Lindsey has had a 13% INCREASE in retail spends from a pre-pandemic level, and they have also had a 75% increase in people spending in parks, holiday parks and public gardens
Boston has had a 5% increase in retail spends and 9% in park spends
North Kesteven have not seen an increase nor a decreasein retail spends from pre-pandemic levels, but they have had a 10% increase in people spending in parks, holiday parks and public gardens
South Kesteven have had a -5% DECREASE in retail spends from pre-pandemic levels, but they have had a 38% increase in people spending in parks, holiday parks and public gardens
As we move forward into the summer months, these locations in Lincolnshire have seen a fair share of increases and decreases across retail spending and how much people are spending when it comes to public places. The one thing these locations all have in common is the access to scenic panoramic views and access to various places where we, even as residents, forget to visit!
East Lindsey scores 1st place in retail and park spends OVERALL OUT OF 289 places!
As stated above, East Lindsey comes first for retail and park spends, but not only do they come first when it comes to Lincolnshire, East Lindsey comes the top out of 289 staycation spots within the UK. With a huge increase of 79% in retail spends compared to pre-pandemic levels, park spends saw a huge 354% increase in park spends compared to even before the pandemic.
Now, whether that’s having attractions in parks, festivals, or people spending money in public gardens, in terms of business, this has been great to help them get back on their feet. Adding to this, East Lindsey may have encouraged tourists to take staycations within this part of the UK, offering just more than a ‘stay’, and having optional extras included. As a nation, we have learnt to love more what is on our doorsteps compared to flying to different countries to take our summer holidays.
Despite these free activities having no direct effect on the bank balance of the average British holiday goer, where there are people, there is a need for food and drink. These open spaces act as a secondary cause to provide cafes and restaurants with their customers and will inevitably encourage us Brits to splash the cash.
How to reduce the risks of covid cash when on staycation!
Despite the world becoming more contactless, when it comes to UK holidays many Brits still pay with loose coins and spare cash for the ice cream van, fish and chip or even when playing arcade games next to the beach.
Cash however is notoriously covered in germs and can help to spread viruses like coronavirus. A recent study from Gambling.com revealed that UK banknotes hold harmful types of harmful bacteria, such as microbes that cause pneumonia and urinary tract infections, and nowadays Covid-19 could be evident as well.
Top tips for spending cash safely on holiday
• Sanitize or wash your hands with hot soapy water after handling money
• Use contactless when possible to reduce the risk of transmission
• Keep loose money safely secured in a purse or wallet to avoid transferring
bacteria to and from other surfaces.
• If you want to see more details on the dirtiest money in the world you
can find the full study here