Allison Homes Central boosts Spalding cheerleaders for a second time

Five-star homebuilder Allison Homes Central has continued its partnership with a youth cheerleading team in Spalding, this time by donating water bottles for use in a recent competition. 

Founded six years ago, Empire Elite Allstars is South Lincolnshire’s only Allstar Cheer and Dance club, offering a mix of recreational classes for all ages and a competitive programme. The group encourages a love for cheerleading and dancing amongst young people and promotes positive physical and mental health. 

21 of Empire Elite Allstars’ cheerleaders, forming an Under 16s team called ICONS, competed in Portugal on Saturday 20th and Sunday 21st June in the inaugural European Summit, an end-of-season competition highlighting the talent of athletes from all over the continent. 

After a fantastic performance, ICONS came fourth out of 12 teams. Empire Elite Allstars will be returning to compete in the European Summit again next year, this time with Under 12s and Under 16s teams. 

At the beginning of this year, Allison Homes Central donated £500 to support the cheerleaders’ fundraising efforts and help ease financial pressures associated with the trip to Portugal. 

To continue its sponsorship of the team, the housebuilder donated water bottles branded with both the Allison Homes’ logo and cheerleaders’ names, providing the team with an additional resource whilst they trained to compete.

Nikita Capes, Director at Empire Elite Allstars, said: “The girls have all worked extremely hard this season. To have their hard work recognised and supported by Allison Homes through sponsorship and a close partnership has been fantastic and truly appreciated.” 

Kelly Toms, Sales and Marketing Director at Allison Homes Central, said: “We’re so excited to have supported Empire Elite Allstars’ ICONS team once again. After providing a £500 donation earlier this year, it’s fantastic to continue our partnership by supplying water bottles to help keep the athletes hydrated during training and competitions.

“As a regional housebuilder, we’re passionate about investing in the communities where we build and are proud to support a team that demonstrates such dedication, teamwork and enthusiasm. We’re thrilled to hear the European Summit was such a success, coming fourth is an incredible accomplishment and we’re looking forward to cheering for Empire Elite Allstars again next year.” 

The partnership was formed as Allison Homes Central is delivering a range of high-quality three, four and five bedroom new homes near Spalding, at its Chapel Gate development in Moulton Chapel. 

To learn more about Chapel Gate and available homes, visit https://allison-homes.co.uk/development/chapel-gate/ or call 01406 273115. The sales office is open Thursday to Monday, from 10am to 5pm. 

To find out more about Empire Elite Allstars, visit https://www.empireeliteallstars.co.uk/.