Cycle England, a Discover England Fund project led by Visit Lincoln, Access Lincoln and Welcome to Yorkshire, has launched a new grant scheme for tourism businesses so they can get ‘cycle ready’ in 2019.
The project will create new bookable cycling packages in Lincolnshire and Yorkshire, targeting Dutch and German holidaymakers. Working with Tour Operators the new packages will launch in March 2019 and up to £100,000 has been set aside to help tourism businesses improve facilities for cyclists.
Businesses can apply for grants up to the value of £15,000 and the deadline to apply is Friday 30 November 2018. The grant funding will be discussed at three upcoming tourism events on Tuesday 27 November (hosted by East and West Lindsey District Council), Wednesday 28 November (hosted by North Lincolnshire Council) and Thursday 29 November (hosted by Visit Lincoln) for booking details visit VisitLincoln.com/CycleEngland.
Chief Executive at Visit Lincoln, Lydia Rusling said: “This is a very exciting project to be involved in and will tap into overseas visitor markets that have not been fully explored before. The new packages include three new cycling routes which highlight the iconic scenery of historic Lincoln, Lincolnshire Wolds and the Humber to the Wash.
“The cycling packages will include accommodation, attraction passes, transport, bike hire and other elements which are needed for a top quality cycling holiday. As part of the overall Cycle England project, grant funding of £100,000 has been set aside to help businesses get ‘cycle ready’ by improving their facilities; such as cycle parking, storage, changing facilities, route signage and e-bike hire.
“Lincoln’s reputation as a cycling destination continues to grow with events such as the Lincoln Grand Prix elite road series, and Yorkshire already has a thriving cycling market linked to the Grand Départ of the Tour de France in 2014 and the success of the annual Tour de Yorkshire. Using these as a foundation stone, we want Cycle England to attract more visitors to Lincolnshire, whilst also improving the facilities of tourism businesses and enhancing the local infrastructure”.
Cycle England was one of a number of projects to receive funding from the UK Government’s £40 million Discover England Fund.
The Discover England Fund is administered by VisitEngland and involves a programme of activity to ensure that England stays competitive in the rapidly growing global tourism industry, by offering world-class English tourism products to the right customers at the right time. The Fund is a central government-funded programme of activity, supported by match funding by partners in the public and private sectors.
VisitEngland Chief Executive Sally Balcombe said: “Cycle England showcases the outstanding locations packaged together on a variety of routes, giving visitors the opportunity to discover the region and experience the cultural and rural charm of the wider area.”
Grant applications will be considered from individuals, businesses, charities and other organisations wishing to enhance cycling experiences across Yorkshire and Lincolnshire.