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Business insight helping shape District Council’s recovery plans

East Lindsey District Council have announced the steps they will be taking to help the local economy recover from the Covid-19 pandemic and have thanked businesses for helping them develop their recovery plans.

The District Council have been in close contact with hundreds of businesses throughout the Covid-19 pandemic and they have now released a ‘Restoration and Recovery’ report detailing some of the key findings and feedback from businesses.

The report identifies that East Lindsey’s business community has been heavily impacted by pandemic but it is also providing the basis for the Council’s recovery efforts, as they use insight from businesses to tailor their economic recovery plans directly to business needs.

One direct result of the feedback from businesses has been the development of a Local Development Order (LDO) for the coast. The LDO would remove restrictions on when holiday parks can open, meaning they could operate throughout the winter months (November – March). This was identified by a number of businesses as a way to help them recover from the enforced closure at the start of the traditional visitor season.

The report has also identified opportunities that the District Council can look to capitalise on with the £126,000 they have been allocated by Government through the Reopening High Streets Safely Fund. The Government have identified a number of measures the Fund can be used for and the Council will be working with towns and businesses across the district to develop local plans for how this money can be best spent.

Building on their ongoing Vital and Viable programme, the Council will help towns to bring people back in a way that is both safe and enjoyable. This is likely to include work to ensure towns have attractive, vibrant street scenes which are ready to welcome back shoppers and will be complemented by a new digital marketing campaign letting people know that East Lindsey’s towns are once again open for business.

Councillor Adam Grist, Portfolio Holder for Market Towns and Rural Economy, said: “Our team have been working incredibly hard to deliver the biggest programme of business support in Greater Lincolnshire and this has been immensely helpful in gaining an understanding of what businesses from across the district want and need to help them recover. We’re grateful to them for this insight and we look forward to working with them throughout this recovery process.”

Councillor Steve Kirk, Portfolio Holder for Coastal Economy, added: “The Covid-19 pandemic has clearly had a big impact on the district and particularly the coast. Now we have to look at how we can support our towns and businesses to return to a level of normality. We will continue to work with our partners, such as the Lincolnshire Coastal Business Improvement District, as they develop their own local recovery plans and we will also continue to listen to businesses about what they need. By doing this we have already been able to rapidly progress work on an LDO for the coast – something which supports our many holiday parks and will help us achieve our long-held ambition to extend the visitor season.”

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