The winners of the Great British High Street Awards were this week announced, at an award ceremony in London.
Sea View Street , Cleethorpes, was shortlisted for the Coastal Communities award, alongside Falmouth, Cornwall, and Prestatyn, Wales.
At the award ceremony, Sea View Street were commended for their efforts and unexpectedly awarded a Silver Social Media award.
However, following a tough-fought campaign involving public voting and a visit to the resort from the competition judges, rival entrant Falmouth were announced as the winners.
Lawrence Brown, Chair of the Visitor Economy, Services and Retail group that backed the bid, explained: “Regardless of the result, we’re proud to be at the centre of one of Britain’s best high streets and this has provided a real boost for the town. We pulled out all the stops to make sure everyone knows about Sea View Street’s shortlisting and to be named as one of the three best coastal high streets in Britain was great news and something we’re very proud of.”
Cllr Peter Wheatley, portfolio holder for regeneration and the economy at North East Lincolnshire Council, said:
Sea View Street has become a real jewel in North East Lincolnshire’s crown. During an unprecedented period of expansion and reinvestment, the street has gone from strength to strength, creating a unique destination to shop and socialise in the town. Of course, we’re disappointed not to win the best coastal town, but we know what we have here – and thanks to GB High Street team, so do many more.
Sea View Street remains within the “Golden Loop” of Cleethorpes, one of our key investment priorities for the area, and the potential expansion of the Seaview Street ethos to create a retail quarter will be a focus for both us and the trade association in the coming years. The street really is one with a great future ahead of it.