The Chief Executive of investment management firm Quilter Cheviot swapped his city wear for country attire as he joined a host of household-name BBC presenters to officially launch the very first BBC Countryfile Live in the spectacular grounds of Blenheim Palace.
Representing Quilter Cheviot in its capacity as headline sponsor of Countryfile Live, David Loudon joined BBC Countryfile presenters Matt Baker, John Craven, Adam Henson, Anita Rani, Ellie Harrison and Tom Heap to launch what is set to be one of the country’s biggest outdoor events.
The Countryfile Live launch was marked with the unveiling of a sixteen foot “haystack” at Blenheim Palace, Oxfordshire. The event is set to bring the best of the Great British countryside to the stunning stately home and grounds from 4th-7th August 2016.
The heart of Countryfile Live will be a spectacular live show in the 4,000 capacity Countryfile Live Main Arena. Throughout the day, each show will be a celebration of the very best that rural Britain has to offer, focusing on Britain’s love of farming. In addition to this, Countryfile Live will also play host to over 500 exhibitors.
The event is being staged in association with the National Trust.
2016 has seen Countryfile reach its highest ever ratings of 8.7 million viewers, making it the most popular programme on British television and affirming the British public’s appetite for all things rural.
Commenting on Quilter Cheviot’s headline sponsorship of Countryfile Live, David Loudon said:
It has been fantastic to play a part in the official launch of Countryfile Live alongside the BBC presenters who, like Quilter Cheviot, are all hugely excited about this inaugural event.
Britain boasts some of the most beautiful countryside in the world. Countryfile Live is the perfect opportunity for families and businesses to come and celebrate our country’s outstanding natural beauty. As investment managers we have a close affinity with Britain’s rural communities and its farming industry, we are very proud to support what will be an amazing event for all who attend.
Speaking at the launch, BBC Countryfile presenter, John Craven said:
I’ve been involved in the show for a quarter of a century, and we’ve never done anything like this before! You can meet the presenters, see hundreds of stalls, and have a go at lots of things. It’ll be a country show like no other.
Full show information and tickets are available now from www.countryfilelive.com