Young ambassadors start SO Festival preparations

SEVEN young ambassadors from Lincolnshire have begun putting their training into practice with SO Festival this month to ensure that this year’s festival is the best one yet.Caption: Young Ambassadors from L to R, Hannah Cuthbert, Chloe Jackson, Lee Davy, Sara Bullimore, Amy Melling, Abi Price, Chloe Baker

SEVEN young ambassadors from Lincolnshire have begun putting their training into practice with SO Festival this month to ensure that this year’s festival is the best one yet.

Taking place from 25 June to 5 July, the travelling festival and it’s dedicated team of young ambassadors will be visiting market towns across East Lindsey including Horncastle, Louth, Alford and Woodhall Spa for the 11-day event before finishing in Skegness for a three-day spectacular.

The ambassador team, all aged between 15 and 25 is made up of Chloe Jackson from Louth, Amy Melling from Skegness, Lee Davy from Louth, Abi Price from Spilsby, Chloe Baker living in Lincoln but from Norwich, Hannah Cuthbert from Horncastle and Eva Macdonald from Lincoln.

They are providing support in the run up to the event assisting with customer care, marketing, events and engagement within their communities, before receiving a customer care qualification for their work.

18 year old, Eva Macdonald, decided to become an ambassador for SO Festival as she enjoyed working in events and outdoor activities and wanted to become involved in something worthwhile.

She said

We are currently becoming involved in promoting the festival all over Lincolnshire and so many of us are working very hard delivering information around the towns through interviews, posters and local radio stations.

The role so far feels very exciting. There are many events to plan as a SO Festival ambassador in order to produce a great festival.

I think the most enjoyable aspect is being part of such a great and well recognised event. It’s exciting to know that out of being an ambassador you meet great people and spread the word to wider communities through the hard work that you put in, knowing that together we will create an amazing event for everyone to enjoy.

As well as being involved in marketing the festival, the ambassadors will also be on hand to help visitors at the SO Festival.

Eva added:

We will be there to guide all the visitors to all the different acts to see at the festival and ensure that they are able to see everything the festival has to offer.

In addition, we are there to help with any queries but in general, to make sure that everyone has the best time possible.

Some of the young ambassadors feel their work for SO Festival has given them invaluable experience for their chosen careers. Chloe Baker is keen to start working in events.

She said:

I am very interested in events as a career. I enjoy the process of creating and promoting an event and then being able to witness the end result. I hope to eventually be involved with street and music festivals.

Being a young ambassador is very exciting and insightful. It’s all very hands on and do it yourself so far which I feel is the best way I learn.

It gets you out of the house, you’re not sat at a desk. I’m either putting up posters or talking to people about the festival and why they should go. This for me is the best way to work and I enjoy it thoroughly.

However, it is only going to get better with the events being just round the corner. There’s a huge variation of arts that will be seen at SO and I’m just disappointed I won’t be able to fit in every one of them in. I am also, of course, excited for the big firework display on the Saturday in Skegness.

Sara Bullimore is the young ambassador coordinator for SO Festival. She said:

The young ambassadors have been great working for the SO Festival so far.

They are all very enthusiastic and have brought some good ideas to the table on making this year an amazing festival. It will be great to see all their hard work pay off, when the festival is a brilliant success this year.

In its seventh year and aimed at a family audience, SO Festival remains one of the most exciting and innovative outdoor art festivals in the UK and includes a variety of music, theatre, dance, circus and entertainment.

The festival was awarded National Portfolio Funding from Arts Council England in 2014 with the aim to promote and present the best festival arts and entertainment bringing new audiences and creating new opportunities and experiences.

SO Festival is also a member of the Without Walls Associate Touring Network, a group of nine festivals working together to extend the reach and benefits of the existing Without Walls programme in areas where there is low engagement within the arts, to bring high quality outdoor work to diverse audiences across England.

Entry and all events at SO Festival are free (except the British Cycling Championships and Lincolnshire School Prom) with the line-up and festival programme to be released soon.

For more information on SO Festival visit its new website at or follow us @SOFestival on Twitter, SO_Festival on Instagram or on Facebook at

SO Festival is delivered by Magna Vitae Trust for Leisure and Culture in partnership with East Lindsey District Council and Arts Council England.

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