Lincoln residents opted for a summer under the stars as sales of camping goods at GO Outdoors Lincoln rose by 66%, in the first three weeks of the summer holidays.
With over 70 different styles in stock, sales of tents at the Outer Circle Road store rose by 56% as residents made the most of one of the hottest summers in the last century.
Further to this, sales of sleeping bags shot up by 82%. The Camper single sleeping bag proved most popular, with GO Outdoors Lincoln selling over 1,500 in the first three weeks of the summer holidays.
The Lincoln site is the 46th store opened by GO Outdoors, the largest outdoor goods retailer in the UK, and has welcomed over 88,000 customers
since opening in March 2014. The 24,000sqft store caters for everything you need to have fun and adventure in the outdoors, offering Lincoln adventurers
specialist advice and equipment for almost every outdoor activity.
GO Outdoors CEO, Chris Matthews, commented:
“The GO Outdoors mission is to create a specialist outdoor retail business that is a one stop shop for outdoors enthusiasts and beginners alike in an unintimidating, helpful, knowledgeable environment. Lincolnshire is rife with amazing places to explore and we are delighted to help the people of Lincoln experience the great outdoors!”
Ryan Alcock, General Manager of the Lincoln GO Outdoors said:
“We have been delighted by the reception we have received from the local community. We have seen a real demand for the store and as the team live and breathe outdoor adventures, our shoppers really do get genuine expertise whether it’s their first time trying a hobby, or they’re weathered professionals looking for new gear. It’s not too late to come down to the
store and get kitted out with everything you need to make the most of the final few weeks of the summer.”
The outdoors market is worth around £1.5 billion in the UK and has seen incredible growth as Brits become ever more adventurous with their leisure time.
GO Outdoors has achieved incredible success over the last ten years building a well-known countrywide brand that has now established itself as the number one leading outdoors retailer in the UK. The business was a success story of the recession both by not just surviving, but growing, and by redefining how the outdoors market should be catered for.